Medical marketing: 147 ways to grow your clinic now →

Need help getting patients? Medical marketing is my specialty. In 2005, I pioneered the first ideal clinic designed entirely by patients. Six months later, my waiting list was out of control—nearly twice my number of patients. I gave the list to a new doc in town and I’ve been helping folks launch successful clinics ever since. Here are 47 of my best 147 marketing strategies. In no particular order. Most are free/low-cost. 

Download all 147 marketing strategies here.

 

1. Word Of Mouth – Keep people talking. It’s the #1 strategy to build your practice. Everyone loves to share the latest and greatest thing in town. Are you giving people something amazing to talk about? If not, why aren’t you? 

2. Testimonials – Every happy patient should be offered an opportunity to leave a testimonial, either written or video. Place these on your website, social media, newsletters, billboards, wherever—with proper consent, of course.

3. Social Media – Your patients (especially the younger gen) are all over social media. Are you? You need to be where your patients are hanging out so you can capture their attention with the super-cool stuff you’re doing.

4. Facebook Page – Start a personal and professional Facebook page. Your personal page can remain more private if you like; however, your professional page may have unlimited fans. Here’s mine. You can do it too.

5. Facebook Group – You can also create a Facebook Group in a disease-specific category to attract your patients. Serve people from beyond the borders of your town. Get known for your specialty and services.

6. Blogging – I started my blog in 2011 with no idea what I was doing. Now my blogs have been picked up by The Washington Post and TIME Magazine. One became Medscape’s most-commented article ever. Don’t underestimate the power of blogging to share your unique message with the world.

7. Op-eds – I’m amazed at how many people still read the local print newspaper. One day, I was in line at the post office behind 3 women (I had never met) who were discussing my op-ed. Then I was the invited speaker for a coastal Oregon City Club. I couldn’t believe the line of folks with walkers and canes who wanted to meet me because they’d been reading my op-eds! Great way to reach the older demographic.

8. Town Hall Meetings – This is my all-time-favorite method to reach patients. I led 9 town hall meetings over a 6-week period where I invited my community to design their ideal clinic. I collected 100 pages of testimony, adopted 90% of their feedback, and opened our ideal clinic one month later with no outside funding. (Note: I never did this for marketing purposes, yet 1/3 of attendees became my patients).

9. Website – Most clinics have a website (except for a psychiatrist friend of mine who is so popular she’s afraid to launch a site). Ha! You can always take your site down if you don’t want to be found.

10. Chat Rooms – Are you an expert in fibromyalgia? Go hang out in some online chats and promote your expertise (in a friendly & non-salesy way). Get to know what patients are saying when you’re not around.

11. Newspaper Column – Once you start writing for your local paper (see #7), editors may want you to do a regular health column. Or maybe staff writers will cover you in one of their health columns. Depends on the newspaper. 

12. Newspaper Article – Your local newspaper may even offer do a special feature on your clinic! If you’re doing something truly unique you’ll have a much greater chance of being a story. So what are you doing that’s noteworthy?

13. Radio Interviews – Surprisingly, people still listen to the radio. Especially drive-time shows in congested areas like Los Angeles. I’ve done a few drive-time slots. They’re really fast-paced and fun.

14. TV Medical Correspondent – If you’re a real go-getter you could even get invited to deliver the health news on TV as their local doctor-turned-medical-correspondent. That could be a really cool gig. Your practice will fill fast.

15. Human Interest Story – If you’re doing something fun, intriguing, new-and-exciting, you may become a human interest story. My local TV station followed me on a housecall on my bicycle back in 1999 when I opened a clinic for the uninsured in my house. The local paper also did a similar story on my book, Pet Goats & Pap Smears.

16. Disease-Specific Groups – There are local, regional, national, and online disease-specific groups. If your specialty is cluster headaches, I can guarantee you’ll have a gazillion opportunities to connect with people who need you. Desperate patients (even poor people) have begged to fly to Oregon for me to be their doctor. When people find a doc who can truly help them, they’ll travel to the ends of the Earth to get to you.

17. Pharmacists – Go meet all the pharmacists within a 5-mile radius of your clinic. They hear from patients all the time who dislike the service, care, and prescriptions that they’re taking. Get pharmacist referrals.

18. Urgent Care – Meet the folks at the local urgent care(s). They need docs to follow-up with their patients.

19. Emergency Department – Get to know triage nurses, ED docs & staff. They’d love to make sure patients have timely follow-up. 

20. Health Professionals – Everyone needs somewhere to refer patients. Network with chiropractors, dentists, naturopaths, massage therapists, psychologists, dietitians, and anyone else who you happen to run into.

21. Overworked Physicians – Offer to help with the load. Docs who are working assembly-line medicine jobs at big-box clinics may appreciate handing you their complex chronic fatigue patients who cause them to run an hour late.

22. Library Talk – Go give a talk at the library. Works even better if you’ve written a book that they can carry on the shelf.

23. Business Cards – Don’t make boring business cards. To attract patients, your cards should be exciting & fun—something they’d want to show others. Be original. If you love what you do, your business card should exude joy. Boring card = boring doctor.

Pamela Wible, M.D.

Me (with the shaving cream beard), my cousin, and my brother in the bath tub.

24. Brochure Display – While you are making your super-fun business cards, you can make a great brochure. Get a little plastic display thingy from an office supply store. Offers these to people you meet (like say #17 -21 for starters)

25. Wrap Your Car – I almost did this. Though expensive, it’s so fun. People will see you coming that’s for sure.

26. TV Interview – Breaking medical news? Trending health story? Offer to be interviewed about the flu, norovirus, etc . . .

27. Regional Newspapers – If you are providing a specialized niche service that could draw people outside of your local area then get into the regional papers. Especially if you want the older crowd (who love to see docs frequently).

28. Church Newsletters – Get your your message in every organization newsletter than targets your ideal patient demographic.

29. Sponsor Local Events – Softball teams, local parade (ride on a float), city celebrations, Christmas toy drive. They’ll print your name/clinic everywhere and even read your name aloud at events, on news, etc . . .

30. National Print Media – See #6 for what can happen with your blog articles. 

31. YouTube Channel – Start posting videos on your own YouTube Channel and get noticed all over the world.

32. National Broadcast Media – One of my YouTube video stories was picked up by 12,000 media outlets. Diane Sawyer even shared it on ABC World News. My exact words and graphics too! Ya never know where you might go.

33. Door-To-Door – One guy wanted to open his practice in an oversaturated market. They told him he’d never make it. Well, he went door-to-door marketing to 12,500 homes & introduced himself to 6,500 people in 6 months. First month open he netted 72K. Ignore naysayers. Believe in yourself. Start knocking on doors.

34. Hijack Social Events – I learned this technique from a physician in my course who told me she applies my Town Hall Medicine strategy (#8) to all social events (dinner parties, hikes with friends, whatever). Brilliant! 

35. Patient Referrals – ALWAYS ask patients for referrals. Especially when they’re thrilled after giving a testimonial (#2).

36. Clinic Party – Host a seasonal party. Happy Spring! Opening Day! Invite patients. Have them bring friends & neighbors. In my clinic, we even had a Pap party! (see marketing strategy #75). 

Marketing Medical Clinic

An actual Pap party in my office. Is there a way you could make physicals fun? Wear a party hat maybe?

37. Patient Appreciation Day – On random Fridays, I give patients chocolates and mylar balloons (they float for 30 days). So throughout the next month patients keep talking about their cool doctor.

38. Networking – Like with every single person you meet from the gal at the shoe store to the guy at the auto parts shop.

39. Insurance Companies – Be a “preferred provider” in-network doc and you’ll be in the insurance company booklets. 

40. Local Businesses – Let local companies know that you are happy to be available to help their crew with medical needs. Sometimes the employer will just pay you directly for a portion of employee health costs.

41. Email Marketing – Make sure you gather patient email addresses. Send out a weekly newsletter or quick note about your latest blogs, articles, specials, referral coupons, holiday greeting. Keep in touch.

42. School Events – Be the school doc. Offer to do sports physicals. Ask school nurse for referrals. Speak in health class.

43. House Party – Throw a party in your house for friends. Best weight-loss recipes. Some fun topic. Pass out cards (#23).

44. Block Party – Organize a block party. Raise money for some health condition. Give a presentation. Get to know folks.

45. Neighborhood Associations – Speak at neighborhood association meetings and make sure they know you’re just down the street.

46. Packages – Offer new packages for patients. Weight loss programs. Diabetes reversal program. Get folks excited.

47. Patient Holiday Party – Since I have no staff, I hosted a winter pool party for patients (& guests) at the wellness center where I lease my office. Swimming in the salt-water solar-heated indoor pool. Live band (my patients). Food catered by my patients. I brought the “I love my doctor” cake. People brought neighbors & friends.

Whew! That’s the first 47. Want 100 more? Grab all 13 pages with instructions below.

Download all 147 marketing strategies here.

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Pamela Wible, M.D. is a practicing physician in Oregon. She leads physician retreats to help doctors (and health professionals) launch their own ideal clinics. Need help? Contact Dr. Wible here.

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Who else wants to be debt-free & quit working by 36? →

Pamela Wible Debt-Free Doctors

Want to step off the treadmill? Here’s a fool proof strategy: live debt free.

If your life seems out of balance, maybe the life you’re living isn’t your own. If you’re a doctor, nurse, midwife, med student—anyone who wants to heal the suffering in the world—my message for you is: heal yourself first—and start with your financial health. 

My best advice: don’t allow a bank to own your house; don’t allow an employer to own your career; don’t allow anyone to own your life. In short, don’t sell your soul.

I’m a small-town family doc. I live in a sweet cozy home that I own. Paid cash. Previously, I paid off 2 other houses and my student loans by 34. Then I quit working at 36. I’m not retired. I just quit working on someone else’s clock. In fact, I haven’t set an alarm to go to work since 2004. What I do now isn’t work. It’s fun. I see patients 3 afternoons per week. I get up when I want. I do what I want. I don’t owe anyone anything. I’m free. To live. My life.

Thankfully, I only had $22,000 of student loans (paid off in residency). Then I worked as a physician employee at various clinics for the next 7 years. And I paid down those mortgages. My only regret: I could have done it faster.

As a physician employee, I was forced to practice assembly-line medicine. My overhead: 74%. So for every $100 I earned, I kept $26 (pre-tax!). My contract: 193 days/year. So each year I worked 143 days (74% of 193) just to pay overhead. And guess how many patients I had to see in 143 days to subsidize my overhead? At 28 patient visits per day that’s 4004! Just to pay overhead! 

Join our upcoming teleseminar & learn how to liberate yourself. 

In two years, I generated 1 million in revenue, yet $740,000 went to overhead. While I was in debt. I was nothing more than a physician factory worker selling my soul. My quick route to financial freedom was to eliminate debt and quit my job. In 2005, I opened my own dream clinic. I’ve never been happier. And I’ve never turned anyone away for lack of money, yet I’m more successful than ever. How? My debt-free low-overhead clinic allows me to triple my income per patient (see video) while charging less than big-box prices.

Here’s the bottom line: stop paying interest on your debt and start receiving interest on your income. Keep the revenue you are generating. Please.

So how can you become debt-free ASAP? What’s the secret strategy? I was fortunate to meet up with Cory & Carolyn Fawcett at an event where I was speaking on physician suicide. Carolyn is a brilliant accountant and Cory is a “semi-retired” surgeon who helps distressed doctors in debt. Turns out eliminating debt may even decrease physician suicide. 

“In general, doctors do not have an income problem—they make good money,” Cory says. “They usually suffer from an expense problem and are not willing to face it.” Bingo! 

In his breakthrough book: The Doctors Guide To Eliminating Debt, Cory provides a quick & easy four-step formula for becoming debt free. Step one: assess the problem by calculating your current net worth (total assets minus total debt = net worth). Step two: establish your goals. Step three: create a spending plan and step four—pay off your debt starting with the smallest loan first.

Doctor's Guide To Eliminating Debt

“Too many people spend money they haven’t earned to buy things they don’t want, to impress people they don’t like,” says Will Rogers. You can break the debt cycle.

Debt-free doesn’t mean deprivation. Without debt, you’re less stressed with more time for vacations (that you don’t need to take!). You can leave your sucky job—without fear. Plus you’ll accumulate more money and have way more fun. Imagine seeing patients because you want to (not because you have to). Best of all: you’ll be able to live your dream.

So what’s your dream? 

Cory is living his dream by practicing surgery on his own terms. He stopped performing some of the more lucrative procedures he disliked. Now he fills in for rural surgeons (who need vacations) so hospitals can operate in their absence. He also writes books to help docs with their finances.

I’m still practicing medicine in my dream clinic. I also run a suicide hotline for docs and medical students. Plus I host retreats to help health professionals heal from the trauma of their training so they can open their dream clinics too. Most recently, I launched a scholarship fund for medical students.

Cory and I are able to live our dreams because we’re in the debt-free doctors club. Want to join us? 

My parting advice:

1) Build a life you don’t have to take a vacation from. Live your dream life in medicine. Here’s how.

2) If you love what you do, don’t retire. Retired means “tired again.” Boredom can hasten your death.

3) Don’t hoard more money than you need. It’s called currency for a reason. Keep money flowing to causes you believe in. 

pamelawibledebtdoctors

Pamela Wible, M.D., is a part-time family physician and author of Physician Suicide Letters—Answered. Cory S. Fawcett, M.D., is a part-time surgeon and author of The Doctors Guide To Eliminating Debt. He blogs at Dr.CorySFawcett.com. They both practice medicine in the beautiful state of Oregon where Dr. Wible hosts popular physician retreats. Come visit!

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Doctors-in-training punished when sick →

We go to the doctor when we are sick. But what happens when doctors get sick? Who cares for them? All too often, physicians are threatened, harassed, even terminated for being ill. After reporting on a psychiatrist fired for having cancer and a pediatrician bullied for her brain tumor, I’ve heard from many more physicians who are now courageously stepping forward to tell the truth. In their own words . . .

Andrea Seiffertt DO

Andrea Seiffertt, D.O.  

I got a migraine with aura on NICU [Newborn ICU] call. I literally couldn’t read the orders and had to call over my resident, and tell her I had to lie down in the next 10 minutes before the pain hit or I’d be unable to work later. They left me alone for a few hours, grumbling. After I’d slept a half hour or so, they said, “examine this new one” and pulled me half asleep to a cold, turned-off open warmer with an unwrapped baby inside. He had gastroschisis [birth defect of abdominal wall in which baby’s intestines are outside of the body] , and I didn’t in the first moment realize he had already died, and wasn’t given any history or story, just handed the form. My impression was only of his perfect and sweet smaller-than-term face, his ruined middle, and how he was blue and cold and too stiff, with amniotic banding on one arm and leg. After that first second I realized what had been done to me, and was horrified and tried hard not to cry. That was the only moment of serious hazing I ever experienced.

Dario Lizarraga MD

Dario Lizarraga, M.D.

I’m a family medicine doc and during one of my OB/gyn rotations I came down with pneumonia. The OB attending refused to let me leave. I was running a fever of 104 so they just gave me Tylenol and put an IV in my left hand to keep me hydrated between deliveries. I would just double glove to protect myself. As the night wore on I became worse and my own family medicine attending saw me and proceeded to give me Phenergan IV and told the OB attending that I couldn’t work anymore. She called my wife to pick me up and take me home. If not for that one act of kindness I would have had to stay and deliver babies while sick and the go to gynecology clinic the next morning working a 30-hour shift. The next day, I saw my doc who prescribed antibiotics. My OB attending was so furious that I had extra work to do the rest of my rotation. 

Anna Hollenbeck

Anna Hollenbeck  

After my emergency C-section, when my son had gone into fetal distress after getting caught, and they ripped apart my abdominals, they had to carry me, bleeding, up and down 4 flights of stairs to attend school because I’d be failed if I didn’t show up. I shouldn’t complain, though. There was another student a few years back with an aortic dissection and half of his internal organs lost blood supply and had to be removed. The school was kind enough to allow him to continue his opiate pain medication while attending classes. Eventually, he ended up dying. All of these events seem almost surreal.  Medical education is cruel… 

Susan Haney MD

Susan Haney, M.D.

I had a meningitis (proved by spinal tap and hospitalized for 3 days during my second year of residency). Subsequently developed some depression, worsened by the fact that I initially complained about my residency program requiring me to “pay back” the 3 days of work I missed while hospitalized (to work 3 extra shifts on my days off). I complained because I was contractually entitled to sick leave. These were the only 3 days of work I missed over a total of 5 years of residency. In return for complaining, I was told a couple of months later that someone had noticed my attitude had changed (it had) and my knowledge base was deficient (it was not). I was asked to submit to a random urine drug test (which of course I passed). I told my residency director that yes, my attitude had changed—I was depressed about how the program was treating me—and that I agreed I would benefit from some counseling (which I arranged for privately, without further interference from my program). The following month, I tested in the 98th percentile nationwide on my residency in-service exam (higher, in fact, than any other resident in my program). It turns out that my perceived “knowledge gap” was real: I knew more about Emergency Medicine than some of my upperclassmen. When test results returned, their criticism stopped.

Lane B MD

Lane Baker, D.O.

In med school I had viral meningitis during a 4-week rotation at the place I wanted to do my residency. Week two I had a pounding headache, fever, intense neck pain. Tried to work through it with Tylenol. I may have mentioned it to some of the residents, but if I did I downplayed it. The start of the third week I was barely holding it together. I was a first assist on a C-section and had about a 102 fever and dripped sweat into the patients open belly. At this point they were concerned and also pissed. I was sent home until medically cleared. The disease got worse from there, BP 79/30 tachycardia. Well a spinal tap later some fluids and tampering with the bp machine I avoided their recommendation of ICU admission and went home. I took the remaining week and the next off but started the next rotation on time. Had to make up the two weeks at the first place over summer break. I felt the main “lack of support” is the whole environment of “do not seek help.” If you do you will be looked down on as weak and unworthy. My attending told me he worked until his appendix burst and he collapsed. This was given as an example of a “good work ethic.”  In residency I had Guillain-Barré. Not horrible I never had to be on a ventilator. I could not use my hands as they were nearly paralyzed. Walking I would have to lean to get momentum and even then it was difficult. Chief resident joked and “called” that he gets to intubate. They were trying to figure out how I could take call if I was any worse. I took no time off during that illness, again viewed as weak if you did. Damn I was just thinking I also had a mental health issue—depression mainly and anxiety. Here is the help I got for that: after morning rounds and lecture I was told to go into a room and make zero stops. I was met in the room by my superiors who said, “You have been acting different and have been reported by a nurse for acting not like yourself. We are going to follow the impaired physician protocol. You are to leave the premises now. Go from here to this address and do a urine drug screen. From there you will submit to a psych evaluation. If you refuse you will be suspended and sent home and possibly terminated.” I didn’t feel much support. By the way, no drugs. My diagnosis: depression and anxiety.

Michelle Catena MD

Michelle Catena, M.D. 

One of my classmates was dragged by a bus. A second was struck, flipped, left on the road in a hit and run when crossing the street. Our med school had people taking attendance by the number on the back of your chair. The first person had to be in her seat, scraped, bruised, bloodied, in pain. The second had to get special permission to be absent while admitted to the facility hospital. They wanted him in his seat to take tests and then return to the hospital. He was finally allowed to take his tests in the hospital.  Even my residency program director did not allow anyone to be absent for illness. It’s a disgrace. A severely ill student missed a few weeks. She was forced to repeat and ended up leaving. My tale of having severe food poisoning the night before a final and not being able to take the final at another time is trivial in comparison. I was pretty much passed out and delirious taking this final. But if you don’t show up, you are automatically failed.

 

Is this how our doctors should be treated?

Pamela Wible, M.D., reports on human rights violations in medicine. She is a practicing physician in Oregon where she hosts physician retreats to help doctors heal.

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Goat yoga for blood pressure? Doctors say yes. →

What if you could get off your blood pressure meds with a daily dose of goat yoga? New study released today confirms you just may be able to do that. Follow me on an investigation of the health benefits of this trendy exercise.

Goat Yoga 1

To study the effects of goat yoga on the human cardiovascular system, I headed down the road to meet Lainey Morse, the goat yoga lady who started it all. With 700+ people on a waiting list, she invited the first 25 to her field on this beautiful autumn day.  A reporter even stopped by to cover the event for The New York Times. 

Goat Yoga 2

Of the yoga students who were present, 6 chose to participate in our study. I measured blood pressure, pulse, and oxygen levels before and after one hour of goat yoga. Everyone was really happy to be there!

Goat Yoga 3

The goats welcomed us all to their pasture. Some nibbled on yoga mats and water bottles. Others snuggled with guests. One baby goat started nursing on our instructor’s mat. Be warned: you may have to wipe goat pellet poop off your yoga mat. 

Goat Yoga 4*

After a day at the office nothing beats stretching in a field of goats and breathing the crisp Oregon air.

Goat Yoga 5

Plus after class you get to hang out with your new furry friends and take selfies with goats!

Goat Yoga 5

I repeated blood pressure, heart rate, and oxygen levels. Even The New York Times reporter participated.

Goat Yoga 7

Results: though one student was diagnosed with hypertension, she and all the others benefited from the antihypertesive effects of goat yoga. Average systolic blood pressure reduction: 10 mmHg. Average diastolic blood pressure reduction: 7.5 mmHg. Average pulse reduction: 6.1 bpm. In fact, goat yoga offers more cardiovascular benefits than many prescription medications. Doctors may now recommend goat yoga as first-line therapy for hypertensive patients.

goatyogaresults

Got high blood pressure? Check with your doctor to see if goat yoga may be the right treatment for you.

Goat Yoga 8

Pamela Wible, M.D., is the author of Pet Goats & Pap Smears. She is a practicing family physician in Oregon where her patients actually bring their pet goats to medical appointments. 🙂

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Doctor-in-training forced to work during miscarriage →

Another doctor speaks out on the inhumanity of medical training. 

“We don’t get time to recover our own health issues and when I was in residency there were 2 separate [occasions], I remember the day in the ER. I actually had to tell my colleague, ‘I’m sorry if I’m a little emotional because I’m miscarrying today as I’m going through my shift.’ And that happened actually on 2 separate occasions and it was just kind of considered the norm. And that I guess is what I was just going to say. That it’s unusual that you don’t even get a moment to sit down or something. It’s just—you just deal with it.”

When asked for her call to action, she replied: “I want to say, ‘F*ck you. I need to rest of the day off!'”

Outraged? Have a similar experience? Please share your story below.

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Pamela Wible, M.D., reports on human rights violations in medicine. Struggling? Need help? Contact Dr. Wible. Filmed at Breitenbush Hot Springs physician retreat. Video by Geve.

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